Tips on what to “Tweet” about your schools and students!

The never-ending challenge to be fresh, relevant and memorable on twitter can drive even the best school public relations professional crazy. Here are some timely tips on what to tweet.

1. Help your parents, teachers, or students solve problems. “Here’s Help” tweets about homework, parenting, bullying, etc. show you care and position you as an authority.
2. “Schoolpons” can generate interest in a wider variety of school events.
3. “Tip It” You are reading this tip list. People seem to really like short tips lists.

4. “Did You Know?” tweets about people, facts and places seem to work.
5. “Need Help Tweet” Seriously!…Ask for suggestions! They really do want to help out there.
6. Re-enforce MESSAGES with “Reminder Tweets”
7. “Be There Tweet” Where kids or teachers will be speaking or performing in the community.
8. “Notes; Quotes; Jokes of Folks Tweets” -be clever, entertaining and brief.
9. “Tweet Trivia” about upcoming sports events, debates, etc. Your audience will like those little know nuggets of information.
10. “New Announcement Tweets” are memorable because people like to be the first to know.
11. “Tease Tweet” your upcoming events and projects.
12. “News Tweet” the latest news about education in general.
13. “Ooohps” tweets are effective if something happens like the website went down.
14. “Ouch Tweet” for medium mistakes. “Urgent Message” the big stuff.
15. Invite publics to share a good moment with your schools.
16. Suggest school related hashtags.
17. Try “Tweet Chats” based school-related hashtags.
18. “Shout Out” to the people who follow you via tweets.
19. “Welcome and Thank” recent followers.
20. Post updates from your blog along with the link.
21. Drive folk to your other school social media with tweets.
22. Respond to tweets about your district.
23. Education success “Story Tweets” never get old.
24. “School Up” Tweets about sales on hats, t-shirts, etc. will increase traffic.
25. “Job Tweets” get read and passed on.
26. Create “Supporter” lists and give them a shout out. Sports, debate, elementary reading, youth friend lists, etc.
27. “Rope In” trendy topics and hashtags with a cool comment related to your schools good reputation.
28. “Tweet-Greet” hellos, and enjoy-your-day are nice starts to good days.
29. “Tweet and Tag” great teachers.
30. “Good News Friday” sweet tweet your school heroes once a week.

EXTRA: “Lunch Tweets” for some bizarre reason, never get old.

Be fun, timely and interesting on Twitter! Get people talking-and-telling stories about your district, schools and students. Don’t overdo it, but be consistent and upbeat. Clever and positive never go out of style. Remember:
1.) drive your brand,
2.) and advertise what you are selling!
Most important, get people connect to your district through social media.